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  • Writer's pictureElisabeth Fondell

Creative Fold: Two Years Later

Our last blog post was over two years ago. That’s a long time, but there’s an easy explanation–time flies when you’re having fun! We’ve been slammed with exciting new projects, internal development endeavors, and ongoing work with long-time clients. A few team members had babies, one got married, one sent a child off to college. We said farewell to a few team members and welcomed new, hello Aayesha!


The toy and game industry, where much of our work originates, is steady and strong and focused on products for kids of all ages, sustainability, diversity & inclusion, conscientious buying, and a big push for active play products alongside the upcoming Paris 2024 Summer Olympics. 


As mentioned above, we’ve been busy. We won’t detail every project we’ve done in the last two years because we don’t have time for that and neither do you! But here are some highlights:


  • Edoardo attended NY NOW at Javits in NYC this winter to connect with potential clients and explore the latest product trends in home, lifestyle, handmade, and gift.


  • This February, Creative Fold helped plan and present the 15th Gathering for Gardner conference in Atlanta celebrating the intersection of mathematics, magic, puzzles, skepticism, art, science, and literature in the spirit of writer and polymath Martin Gardner.


  • After a highly successful Kickstarter campaign, our client, Pickagram, developed a very cool magnetic 3D puzzle. We helped design origami-inspired packaging with an unusual shape to highlight the intricate geometry of the product. 




  • We helped Lantern Play source and manufacture this beautiful art kit designed to engage imagination and storytelling through open-ended play with stencils, doodling, and more. Our team loved testing all the components to find the very best for the job.




  • Mastermind Toys needed help adapting their new private label brand guidelines to a few products with irregular packaging style and shape. Creating the die-cut packaging for the 6 Textured Sensory Balls and the packaging for Mini Golf was lots of fun.




  • Our team of music lovers went all in on a project with Xperience Games, LLC to take a music-based game from early concept to market. We worked on packaging construction, package graphics, playtesting, photography, sourcing, and manufacturing. SongFest! is a blast!




  • In one of our biggest projects to date with long-time client ThinkFun, we created a game inspired by a puzzle shared at a Gathering 4 Gardner math conference. Spider Web utilizes rubber bands to trap creatures for each challenge. Our team orchestrated multiple rounds of playtesting to perfect it.




  • We designed packaging for a headband! Victory Bands needed help with packaging graphics and construction, and we enjoyed a new product realm.



It’s been busy and fun and we are excited to keep going. Cheers to 2024!

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