Tinkering Labs - Digital Assets

 

Service

• Graphic Design: Web Graphics 

• Content Creation: Copywriting

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The Challenge

Our educational engineering client needed a marketing overhaul — especially for a branded contest he wanted to host quarterly but, due to logistics limitations, had only run twice in two years. 

 

The Solution

We reinvented the contest’s marketing to streamline the process, and created a scheduled, automated, and templated package to maximize efficiency.
 

• A new approach to social media, blog, and email marketing uses original images and assets to craft a variety of digital marketing pieces

• Cleanup of contact lists and email policies keeps metrics and campaigns clear-cut and easy to track

• Highly-structured schedule implemented new content writing and execution with a more visible brand to establish consistent exposure
   

With a reduced cost to operate and a streamlined, reproducible process, the client has been able to run the contest on time every quarter since implementation! This story is just one example of the many problems we have simplified, deconstructed, or reimagined over the years.