ThinkFun: My First Math Dice
Graphic Design: Packaging Graphics
Content Creation: Copywriting
Industrial Design: Product Concept Sketches, 3D Modeling & Renderings, Package Construction, Prototype Evaluation
Product Development: Playtesting, UX Evaluation
Manufacturing: Initial Factory Quotes
Our client requested help developing and playtesting a game concept targeted at young children to join a successful, existing product line.
Initial concept required a competitor product analysis to ensure proper positioning
Game components had to be adapted to comply with increased safety standards and usability by smaller hands at a reasonable cost
Product needed to appeal visually to younger children with concise instructions and clear messaging for all ages
Our team navigated the challenge by creating tokens with a stacking mechanism for optimal usability and a fun play pattern for young children.
Color studies and intensive playtesting of game play, 3D-printed components, and instructions creates a proven product with visual appeal and endless play
Collaboration with the factory on costing and white sample process ensures functionality of the packaging and components
Vibrant packaging artwork captures desired effect through engaging graphics, concise “how to play” language, and clear messaging focused on counting and sorting skills
ThinkFun was thrilled to receive an expertly-tested game with ready-to-go artwork for components, instructions, and packaging, as well as 3D renderings for the product catalog. We can’t wait to see this newest member of the famous Math Dice® line hit store shelves!