ThinkFun: My First Math Dice

 

Services

• Graphic Design: Packaging Graphics

• Content Creation: Copywriting

• Industrial Design: Product Concept Sketches, 3D Modeling & Renderings, Package Construction,  Prototype Evaluation

• Product Development: Playtesting, UX Evaluation

• Manufacturing: Initial Factory Quotes

 

The Challenge

Our client requested help developing and playtesting a game concept targeted at young children to join a successful, existing product line. 

 

• Initial concept required a competitor product analysis to ensure proper positioning
   

• Game components had to be adapted to comply with increased safety standards and usability by smaller hands at a reasonable cost
   

• Product needed to appeal visually to younger children with concise instructions and clear messaging for all ages

 

The Solution

Our team navigated the challenge by creating tokens with a stacking mechanism for optimal usability and a fun play pattern for young children.

 

• Color studies and intensive playtesting of game play, 3D-printed components, and instructions creates a proven product with visual appeal and endless play
   

• Collaboration with the factory on costing and white sample process ensures functionality of the packaging and components
   

• Vibrant packaging artwork captures desired effect through engaging graphics, concise “how to play” language, and clear messaging focused on counting and sorting skills

 

ThinkFun was thrilled to receive an expertly-tested game with ready-to-go artwork for components, instructions, and packaging, as well as 3D renderings for the product catalog. We can’t wait to see this newest member of the famous Math Dice® line hit store shelves!