THINKFUN - BLOCK CHAIN™
ThinkFun - Block Chain™
Graphic Design: Packaging Graphics
Content Creation: Copywriting / Custom Icons
Industrial Design: Product Concept Sketches / 3D Modeling & Renderings / Package Construction / Mockups & Prototypes
Product Development: Playtesting / User Experience Evaluation / Sourcing & Development
Manufacturing: Competitive Factory Quotes
Our client, an industry leader in logic games and puzzles, had an early-stage concept that needed challenge development, testing, and design and production assistance.
Product concept required testing and industrial design
Design needed to spark interest and shelf appeal while accurately displaying the product with minimal packaging text
Production had to be coordinated with the factory to ensure seamless construction and perfect functionality while keeping costs reasonable
Through weekly meetings with the client’s internal project manager and the talents of different members of our team, we collaborated to create a functional and beautiful product.
In-depth playtesting and development ensures successful playability and functionality
Approachable puzzle theme with vibrant colors creates an attractive and exciting product with something for everyone and that perfect “aha moment”
Package messaging focuses on visual, icon-based instructions to communicate the concept that it’s not just a cube but three links that fit together
Coordination with factory on materials, assembly, and display results in a perfectly-made final product
With our help developing, testing, and designing, ThinkFun launched a successful trio of brainteaser puzzles in early 2021: Block Chain™ Robots, Block Chain™ Pirates, and Block Chain™ Unicorns!