Graphic Design: Logo & Brand Guide / Package Graphics
Content Creation: Copywriting
Our client, a bioengineer team (referred to us by a prior client), needed package graphics and copywriting to support their new product - an eczema skin cream using their patented marine glycoproteins.
Packaging had to establish a brand-new skincare product as safe, effective, and desirable as well as unique
Design had to start nearly from scratch, with no website or collateral to work from
Creative work had to fit into newly-developed brand identity and focus it towards consumers
We crafted seven unique brand concepts that draw on the product's strengths to distinguish it from their competitors.
Packaging evokes both water and healing to provide consumers a sense of soothing and relief
Marketing language draws on company's scientific roots, establishing a sense of credibility
Designs and writing draw on and enhance established brand identity, allowing for further iterations & products
Our client was delighted by the new language and designs, and immediately incorporated both into their developing website and future marketing efforts! Take a look at their impressive flagship product at www.marinskincare.com