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MAREN SKINCARE

Product Packaging, Branding, Ideation

Maren Skincare

Product Packaging, Branding, Ideation

The Challenge

Our client, a bioengineer team (referred to us by a prior client), needed packaging & copywriting to support their new product - an eczema skin cream using their patented marine glycoproteins.

  • Packaging had to establish a brand-new skincare product as safe, effective, and desirable -- as well as unique

  • Design had to start nearly from scratch, with no website or collateral to work from

  • Creative work had to fit into newly-developed brand identity and focus it towards consumers

 

The Solution

We crafted seven unique brand concepts that draws on the product's strengths to distinguish it from their competitors.

  • Packaging evokes both water and healing to provide consumers a sense of soothing and relief

  • Marketing language draws on company's scientific roots, establishing a sense of credibility 

  • Designs & writing draw on & enhance established brand identity, allowing for further iterations & products
     

Our client was delighted by the new language & designs, and immediately incorporated both into their developing website and future marketing efforts! Take a look at their impressive flagship product at www.marinskincare.com

 © 2020 The Creative Fold, LLC. All Rights Reserved. 

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